I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.

Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.

From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.

An enemy of innovation could be your own sales force.

Never break another man's rice bowl.

America looks 10 minutes ahead; Japan looks 10 years.

My solution to the problem of unleashing creativity is always to set up a target.