When you think of couponing, you picture a mom cutting coupons out of the back of the newspaper.
Andrew MasonIf you don't have those moments where you go too far, then you're probably not going far enough.
Andrew MasonGroupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture.
Andrew Mason