You persuade people with passion, so you've got to have a product or service you feel emotionally charged about. Then you can tell stories about it that will inspire others.
Anita Roddickthe function of wealth is not to accumulate it but to give it away as productively and responsibly as you can.
Anita RoddickI think that business practices would improve immeasurably if they were guided by "feminine" pinciples, qualities like love, care, and intuition.
Anita RoddickIt's about creating a product or service so good that people will pay for it. Now 30 years on The Body Shop is a multi local business with over 2.045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. And I haven't a clue how we got here!
Anita Roddick