You have to tell a story before you can sell a story.

Some dream in color. We dream in scale.

The more passionate that someone is about something, the more you have to listen to them.

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.

Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.

Marketing is about innovation.

Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.