Design can be both a manifestation of a company's design ethic and an outward communication of a company's design ethic and drive for excellence.
Bob LutzIn the past, (GM) produced a lot of very excellent vehicles but somehow they didn't excite anybody.
Bob LutzOne colossal advantage of being in extra innings is that you can tell it like it is, say what you think, and largely eschew political caution.
Bob LutzTesla burns cash. It's not a car company, it's a cult of fanatics who think Elon Musk can do no wrong. But financially, it doesn't work.
Bob Lutz