Except in a few cases like Music for Airports, which was a very clear case of noticing a niche [and] saying, "Okay, there's this situation in which people always play music, and nobody has written music for that situation so I'm going to." So, that was a very clear example of spotting a niche and working for it. I have done that occasionally.
Brian EnoI think it's a myth that American public or any other public is so stupid that they need to be constantly pricked.
Brian EnoWith devices my technique is always to hide the handbook in the drawer until I've played with it for a while. The handbook always tells you what it does, and you can be quite sure that if it's a complex device it can do at least fifteen other things that weren't predicted in the handbook, or that they didn't consider desirable. It's normally those other things that interest me.
Brian EnoJohn Cage made you realise that there wasn't a thing called noise, it was just music you hadn't appreciated.
Brian Eno