There is just this need to feed the beast of movie, or TV, or whatever it may be and you don't want to do things just because you're supposed to do them, or because they're required, or whatever it maybe.

Well consciously what we were doing when making the film was, we really wanted to make sure it was a film about - in our mind it was never really a sequel, it was its own movie going forward and it's why the movie doesn't have a number by it.

It depends on the project, what's happening that day on the project, at what stage were in on the project; it various from project to project and where we're needed.

It was really important to try to reach a whole new audience so we had a lot of people in who not only had not seen the last film but were not Star Trek fans, or thought of themselves as not being Star Trek fans, or they had seen bits and pieces of Star Trek in the past and it was just not for them.

There is just this need to feed the beast of movie, or TV, or whatever it may be and you don't want to do things just because you're supposed to do them, or because they're required, or whatever it maybe.

And then simultaneously I don't think they're asking you to necessarily write in stone that this is what you're going to do or what you have to do.

And more importantly what we found with those people is that a lot of them said, "Hey it's not what I thought it was going to be." Which is a great reaction, particularly if they liked it.