I saw 'Avatar' in the theater eight times and I got booed for it. I'm totally serious. First of all, I love that movie. I totally love that movie, but nothing intrigues me more than the fact that it made like $2.7 billion and so how many people had to see it for it to make that much money.

If Facebook is Lucky Charms, Instagram is just the marshmallows.

The technical process which is interesting in it's own right but I think the creative process is what's more intriguing to me.

For me, when we came out with a TV show, my HBO show, so much of the feedback was, "How do I do it?" And my response was always the same: "Just make something." Stop talking about it. You do in a way that the work takes on a life of its own. Like the "Signature" series [(2008), in which the artist trekked across the United States in the shape of his own signature] was a simple concept that became this story about the people you met along the way.

Our job as creators is to further define any medium.

Then HBO was the pie in the sky. HBO is the absolute ultimate.

The approach to that movie wasn't, 'Lets make this movie about Amsterdam and maple syrup.' The concept was, 'Lets go to Amsterdam. Amsterdam is fun.' So we flew to Amsterdam with our cameras and we saw what happened and then we got back and we sat down and we said, 'What's the movie here.' That's when we realized that the movie was 'The Maple Syrup Saga'.