At Lacoste, I learned how to drive in a very conservative environment. I had to learn how to do politics, how to talk, how to explain, and how to communicate a vision, and the necessary link between marketing and creative teams. Also, very important, the shop experience, which was actually very frustrating at Lacoste.
Christophe LemaireThis is what I've always been interested in, trying to make timeless, functional, real clothes.
Christophe LemaireIf I really think about what drove me from the beginning to become a designer, it is really the idea of trying to make everyday life a little bit better - to make it more functional, more desirable, to improve quality of life somehow.
Christophe LemaireI try to bring as much taste, smartness, quality, functionality, and aesthetic qualities to everyday clothes.
Christophe LemaireAt Hermรจs I learned, maybe more than anywhere else, how to work around a legacy, and how to integrate a strong brand culture into my work. Also, to work with a completely different projection system and craftsmanship.
Christophe Lemaire