Designing a winning strategy is the art of asking questions, experimenting and then constantly renewing the thinking process by questioning the answers. No matter how good today's strategy is, you must always keep reinventing it.

Strategy is all about combining choices of what to do and what not to do into a system that creates the requisite fit between what the environment needs and what the company does.

Unfortunately, to succeed in business, organizations need to make difficult choices all the time-what to do and, more important, what not to do. The truth of the matter is that whenever we make a difficult choice, some people will win and some will lose. The winners will be happy and the losers unhappy. It's impossible to make everybody happy all the time. If everybody in your organization is happy, that may be because you're failing to lead them.

Designing a winning strategy is the art of asking questions, experimenting and then constantly renewing the thinking process by questioning the answers. No matter how good today's strategy is, you must always keep reinventing it.

The process of developing superior strategies is part planning, part trail and error, until you hit upon something that works.