Higher calling matters. When you care so deeply about the why-why you're doing what you're doing-then and only then are you operating in a way that allows you to overcome the obstacles.
Dave RamseyInstead of just purchasing an ad campaign, target test and measure. Give an ad a small try. If the response is enough to pay for the ad, make it larger. With a franchise, ask the most successful franchisees what they did. Ask the bottom five guys what they did and avoid it.
Dave RamseyWhen I do something stupid with money and lose it....I call that Stupid Tax. I have paid so much Stupid Tax that I am expert.
Dave Ramsey