Creativity needs discipline and freedom.
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.
My motto has always been: Only first class business and that in a first class way
Within every brand is a product, but not every product is a brand.
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.