Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
David OgilvyEvery advertisement should be thought of as a contribution to the complex symbol which is the brand image.
David OgilvyWe like people who are honest. Honest in argument, honest with clients, honest with suppliers, honest with the company - and above all, honest with consumers.
David Ogilvy