Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
Elon MuskFear is a hard thing to deal with. I feel it quite strongly. If I think something is important enough, I'll make myself do it in spite of fear. But it can really sap the will. I hate fear, I wish I had it less.
Elon MuskA battery by definition is a collection of cells. So the cell is a little can of chemicals. And the challenge is taking a very high-energy cell, and a large number of them, and combining them safely into a large battery.
Elon Musk