There is such a thing as truth, but we have a vested interest in not seeing it, in avoiding it.
Errol MorrisPhilip Glass once told me, "They can always copy what you've done, but they can't copy what you're going to do."
Errol MorrisI gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.
Errol MorrisThe very idea of photography is as Oliver Wendell Holmes said in the 19th century, "it's a mirror with a memory."
Errol MorrisTell me what's wrong with this idea: If you're selling to somebody, find someone like that person to sell to them. If you're trying to reach swing voters, if you're trying to reach people on the fence, if you're trying to reach Republicans who are unsure about this candidate... get people who switched! Get people who are registered Republicans. Get people who were George Bush voters who can't bring themselves to do it again. Talk to them, get them to explain what their reasons are, and show them to people. What's wrong with this idea?!
Errol Morris