The most powerful call to action of anything that we've ever tested: Let's get to work.I didnt create that phrase. It came from Rick Scott, the current governor of Florida.
Frank LuntzThe best advertising and the best communication when it comes to business is that which makes you smile, that which makes you think, that which makes you ponder.
Frank LuntzNothing's going to stop you or deter you or cause you to give up. Pursuit, because nobody actually expects it to happen. They want you to be continuous in your efforts. And perfection because there's just nothing better.
Frank Luntz