It's not how many followers you have, it's how many care. It's not width, it's depth. It's not how many impressions you get, it's how much attention you get.
Gary VaynerchukI think the acquisition of consumers might be on the verge of being mapped. The battlefield is going to be retention and lifetime value.
Gary VaynerchukYou can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.
Gary VaynerchukI don't want anybody to not recognize how appreciative I am of the volume of e-mails I get.
Gary VaynerchukIn 2006, the Blockbuster board got together and said, โDo you know anyone using Netflix.โ โฆLook how that worked out. That is what happens when you put ten 80-year-old guys in a roomโฆBe on record. Be on the right side of history. You donโt want to be the person that supported the Blockbuster decision.
Gary Vaynerchuk