The first time you get a ride on a surf board and you are being propelled along by a wave, it’s probably as close as humans can get to being able to fly like a bird

In an industry that has the capacity underutilization that we have, why wouldn't we? It's just common sense. Apparently they're successful (in Canada). Our standard approach is not to cookie cut things. Every market is different, every theater is different. The devil's in the details.

Our focus is on the forward end of things: the customer and what does he want to do? If you're buying underwear and household items ladders and everything else - I buy all sorts of stuff on Amazon Prime - why shouldn't I buy this? Any legal document, contract or otherwise, that prevents me from doing that, I don't want to be a part of.

If I can make an economic deal with Amazon that works for them and works for me, OK - I'll make it available. But I don't want to be part of restrictions that make life difficult for my guests.

You have to strike the deals, and they have an interest in them. With a revenue share model where you're already splitting with the studios, you have to do something with Fandango and so on.

If we can use technology to shorten the path between intention and action, that excites me.

I'm starting to believe that part of the solution regarding the devices is that they have a role to play in engaging the customer and keeping our product in front of them during the pre-show. They certainly have a role to play in ticket sales. Inside the movie auditorium, though, during the feature presenation there's no place for them. Every single weekend two out of the top three reasons people contact us are: somebody's being disruptive, with a device most of the time, or a dirty bathroom.