Retailing has become fiercely competitive. Today there are many large global fashion companies who have opened up mono-brand stores in major cities around the world. When I first opened my boutique in New York, in 1985, there were almost no other European luxury brands present with their own stores. Now Fifth Avenue is packed with huge stores from major Italian and French labels.
Giorgio ArmaniThrough fashion I have shown my interpretation of the competitive spirit by dressing sportsmen and women, choosing to work with both those who are among the world's most renowned athletes and also those who are yet to achieve fame in the arena of sport.
Giorgio ArmaniI've used a lot of jersey, but I've also done a lot of complex pattern weaves in these fabrics in solid colors, and there are lots of little dresses for cocktail and evening. I've done a series of very important evening dresses as well, just to show that these two ideas can also work well together. Today's woman can wear an important evening dress or a simple pant and top. It's all in the personality of the woman.
Giorgio Armani