The point is... you'd better figure out what your Customers - the Customers you want - value. Because that's what they'll buy. Anything else is a waste of their money, and they'll figure that out in a hurry.

There are a lot of parallels between what we're doing and an expensive watch. It's very complex, has a lot of parts and it only has value when it's predictable and reliable.

We're a stupid industry led by stupid people.

I've spent my life as an airplane mechanic, pilot, aircraft manufacturer and airline CEO who never lost a life or an airplane. I am considerate of the risk we take every time we fly. I also know we need to fly and always to improve safety.

Whether I'm at the hangar or at the airport or on an airplane, I get respect. And that's the best part of my day.

Watches are the only jewelry men can wear, unless you're Mr. T.

We tax air passengers like cigarettes and alcohol - we impose sin taxes on travellers.