I'm not trying to take New York by storm. I just want to sneak in there, keep my head down, batten down the hatches and cook.

Bread Street Kitchen is a big operation, a unique beast, and it needs bedding in.

The essence of Reality TV is all about drama. So, I think bringing pressure is healthy whether it's a professional chef or a domestic chef. Because the only way ever to really identify the true purpose of how good they are is submerging them under pressure. So I say it's no different than a live football game because it's about the intensity.

It's vulgar, coming from where I do, to talk about money.

Bake some bread. Make a focaccia bread or bake a whole mill loaf. Do something creative, and then put the labor of love into it in the beginning. When you take that bread out of the oven and you eat it an hour- and- a- half, two- hours later, you start to appreciate it more and then you eat less because you worked so hard to make it, you appreciate it in a much better way.

It's quite weird knocking that out of them and telling them to forget cooking for chefs; forget what chefs say about your food.

Push your limit to the absolute extreme.