For Sony, owning a studio is a gamble and probably a pretty good one, now that in the broadband era having content is a great advantage when you sell devices that in a ubiquitous world of distribution can actually show programs, movies, content directly to the consumer. So that you actually create, in a digital world, real synergy.
Howard StringerJapan can't get anything on the market very cheaply because it has a large, relatively highly paid workforce which you can't fire.
Howard Stringer