I was raised in a typical Puritan Midwestern Methodist home and there was a lot of hurt and hypocrisy in those times. And I think that whatever part Playboy played and that I managed to play in terms of the sexual revolution came out of what I saw in the negative part of that life and tried to change things in some positive way so that people could choose alternate personal ways of living their lives.
Hugh HefnerNothing goes on forever. I think that's one of the illusions of life. When I talk about my life being an extension of my dreams and fantasies, there's a tendency to think of them as immature. I live in a mature world. The majority of the people in this society live with delusions and illusions much more irrational and hurtful than mine. They deal with mortality, with fantasies relating to heaven and hell, and they don't really deal with their problems at all.
Hugh HefnerWith the end of communism and the opening of Third World markets, the potential for Playboy is huge. It has been said that the two most famous trademarks in the world are Coca-Cola and the Playboy bunny rabbit. There is certainly no one else in our area that represents the American dream in this particular kind of way. That rabbit means economic freedom, personal freedom and political freedom. That potential is unlimited.
Hugh Hefner