The most important quality of leadership is intellectual honesty. The reality principle - the ability to see the world as it really is, not as you wish it were.
Jack WelchAgain, your challenge is not just to improve. It is to break the service paradigm in your industry or market so that customers aren't just satisfied, they're so shocked that they tell strangers on the street how good you are.
Jack WelchFace reality as it is, not as it was, or as you wish it were. Be candid with everyone. Don't manage, lead. Change before you have to. If you don't have a competitive advantage, don't compete. Control your own destiny, or someone else will.
Jack Welch