I think it's good for the fans, as well, because they get to connect with you directly. You know, in the old days, if I wanted to, like, write to (Steven) Spielberg or Sam Raimi or whatever, I'm not sure I could actually write a fan mail and (I'd) have no idea where to actually send it. Nowadays, you can just, like, follow Ashton (Kutcher who still has among the most followers on Twitter) or, like, friend someone, you know, on Facebook, and you can actually just say, "Hey, I like your stuff."

I don't like talking about sequels or spinoffs or franchise until they actually happen, until they actually work with the audience.

I always believe your instinct is the most correct instinct.

When you work with an actor and then you discover new things that are better, I think you gotta be free to be able to go with the new things that you're finding. I think that's very important. I have a strong idea when I go to shoot a movie but I also love to discover things when I'm on set as well.

If I'm smart as an artist, I wouldn't be a snob and turn it down, because I'd look at it and go, this is great stuff, but I definitely do want to experiment in other genres, or make films in other genres.

I think the financial restraint really pushes me as a director to be more creative with the way I shoot the film.

Marketing has taken such a complete shift, thanks to the internet.