Particular bits of knowledge are nothing, because they are made up of what Dr. Robert Hutchins once called rapidly aging facts. Principles and method are everything.

And so, while perhaps not all God's chilluns got wings, enough have for each of us to hope that we may be among those that have.

An idea is nothing more nor less than a new combination of old elements.

This use of advertising - to add a subjective value to the product - becomes increasingly important as the trends in our technology lead to competing products becoming more and more the same.

Thus, words being symbols of ideas, we can collect ideas by collecting words. The fellow who said he tried reading the dictionary but couldn't get the hang of the story simply missed the point: namely, that it is a collection of short stories.

Drop the whole subject and put it out of your mind and let your subconscious do its thing.

A good idea has self-expanding qualities. It stimulates those who see it to add to it.