The team architecture means setting up an organization that helps people produce that great work in teams.

If you really think about it, when watching television, you have product placement all the time.

Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.

I'm uncomfortable when I'm comfortable. I have to start something new-in the agency or in my personal life-every two years or so. Taking risks gives me energy. I can't help it, it's my personality. I'd like to think it's not really a compulsion toward high risks, but the spirit of an entrepreneur.

The intellectual architecture means focusing on doing great work instead of focusing on agency politics.

Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.

It's hard to build a brand, competitively, and tell people what you do as well.