For those of you that have been following Ultimate Spider-Man, you know how we took that show and brought it to the next level of what Marvel Television is doing. And Hulk and the Agents of S.M.A.S.H. was the next level of what we wanted to get to.

When we first sat down and talked about how much of the show we were going to do based on the movie, there are certainly things you can see right away, but we wanted to make sure that the audience who maybe never saw the movie or has maybe never seen any of the Marvel characters before - and I know there's three of them left on the planet - could have someone that could be their eyes and take them in.

It really showed that you can do a major motion picture, from the folks at Marvel, that has multiple characters on an epic scale. On top of that, it also showed us that one of the most important elements is a certain kind of levity.

Again, I want to give credit where credit is due to our voice director, Collette Sunderman, who is someone that works out an incredible juggling act. I refer to it as juggling cats with vertigo, and the cats don't have vertigo, but the juggler has vertigo.

Every generation has their favorite Spider-Man television show.

We have a whole other division, where we actually literally take the comic book and animate it. Our feeling was that, if this was going to be our show and that it was going to be a brand new show, it has to be more adventures with these characters, in the same way that, through the years, there have been long runs on the comic book series. It's the same characters, with different voices, along the way.

The Marvel cinematic universe and the Marvel animation universe are things that are very true, in terms of the DNA of what it is. But if, at the end of the day, all we're doing is telling stories that have appeared in the comic books already, then we're not really challenging anybody.