Coca-Cola can get really fresh output because it is getting people who are outside the traditional model and they are combining ideas in very novel ways.
John KaoInstead of command and control, managing the creative process is about facilitating and permitting.
John KaoRather than managing by clarifying events, the creative process may require raising the level of uncertainty. Sometimes this can be done by issuing a creative challenge that has resonance in that it inspires the team to activity.
John KaoThe traditional managerial mind-set is an analytical mind-set. It is about creating accountability and defining responsibilities.
John Kao