With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isnโt going to work.
Jonathan IveYou have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.
Jonathan Ive