The word design is everything and nothing. The design and the product itself are inseparable.
But one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.
A lot of what we are doing is getting design out of the way.
Apple's Jony Ive describes his "fanatical" approach to design in new interview
As a kid, I remember taking apart whatever I could get my hands on.
It became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with.