If organizations are focused on a purpose, something that will make the world a better place and leave a big impact, people can rally behind that mission. If a company is only about making money, it's hard to unleash passion. If there's a big WHY that the company is working to solve, passion will flow like the amazon.

You don't often see the words "Discipline" and "Dreaming" in the same sentence. But I believe this duality is critically important to win in both business and life. Dreaming without discipline is fantasy land. Discipline without dreaming creates rigid and stifling bureaucracies. Having a process to enable the creative process will help liberate the creativity that lives within every organization and individual.

The inhibitor of creativity isn't potential it's fear. We worry about saying the wrong thing or looking foolish so we govern our imagination.

Build creative cultures, and work with purpose to unleash the creativity of your team. Creativity is the most valuable natural resource in any organization, yet it is often a resource that is largely untapped. The leaders that prioritize and invest in creative cultures will be the wall street darlings of tomorrow. In fact, they're the darlings of today (Facebook, Groupon, LinkedIn, etc).

Creativity is what will separate the winners from the also-rans in the emerging world of business - and life.

People who behave rarely make history.

Most people believe a new idea must be fully baked and ready-for-primetime. That is like saying a newborn child should have a college degree and be self-sustaining on day one. Like children, new ideas need to be nurtured, shaped, and protected. People often hold back ideas since they are not ready to defend sharp criticism. Companies that celebrate "creative sparks" and reserve judgment while ideas mature are the ones that enjoy significantly more creativity and innovation.