Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself.

Sell-sell-sell sales methods simply do not work on social media.

Where do most go to complain about a company/brand? TWITTER. Conversations are happening whether you are there or not.

If you don't value your time, neither will others.

Brands no longer own their message. They can try to control it, but they do not own it. Today, consumers own the message. What they say about a brand carries more weight than what the brand says about itself.

If you don't value your time, neither will others. Stop giving away your time and talents- start charging for it.

What businesses really need is to build connections that last, connections that transcend a single product or marketing campaign, connections that span an extended period.