Every time we share something rather than own it ourselves, we reduce the stress on the planet. That could make the critical difference as the global population continues to grow.

Every time we share something rather than own it ourselves, we reduce the stress on the planet. That could make the critical difference as the global population continues to grow.

The Mesh difference is that with GPS-enabled mobile Web devices and social networks, physical goods are now easily located in space and time.

At the global level, there are a growing number of city-based bike-sharing programs, that take advantage of mobile devices to reserve your bike, keep track of it, and collect data that helps to improve the service.

A new model is starting to take root and grow, one in which consumers have more choices, more tools, more information, and more power to guide these choices. I call this emerging model The Mesh.

Cities are platforms for sharing.

A brand is a voice and a product is a souvenir.