That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.
Malcolm GladwellAnd my advice for college graduates is don't reflexively give money to your alma mater, something particular to Americans that I find extraordinary. Take Princeton, for example - it has more money on a per capita basis than any educational institution in the history of educational institutions. There is no scenario where it can spend all the money its endowment generates every year. If there is anyone who gives a single dollar to Princeton, they have completely lost their mind. I will say that without reservation.
Malcolm GladwellIf you are going to do something truly innovative, you have to be someone who does not value social approval. You can't need social approval to go forward. Otherwise, how would you ever do the thing that you are doing?
Malcolm Gladwell