Once you know what you want and what is important for you to achieve, also define the values associated with it. What is important? That is something a lot of entrepreneurs pass by too quickly. For us, the things that were important were, No. 1, customer success. Nothing is more important to us than making sure every customer is successful in our service.

Staying relevant is key. When you're telling your story, you better have a modern story to tell. If I was still saying the same story I was saying 10 years ago, it would not be that interesting.

Philanthropy can be integrated into business. I believe strongly that companies can be incredible agents of good in the world.

The CMO is expected to spend more on technology than the CIO by 2017.

Don't forget to do something for other people.

One problem we discovered, for example, was that our "create a new account" button was in the wrong place...By simply moving it to the left side, mirroring the way people read, we saw a huge improvement in the way people used the site.

Journalists immediately think of me as a resource for a quote or comment because they know that I will be available to offer fresh insight and meet their deadlines.