When two seemingly disparate elements are imaginatively poised put in apposition in new and unique ways, startling discoveries often result.
Marshall McLuhanWe look at the present through a rear view mirror. We march backwards into the future.
Marshall McLuhanAny understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
Marshall McLuhanProfessionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
Marshall McLuhan