A business of high principle attracts high-caliber people more easily, thereby gaining a basic competitive and profit edge.

If you are not willing to take pain to live by your principles, there is no point in having principles.

People should be judged on the basis of their performance, not nationality, personality, education, or personal traits and skills.

Basic philosophy, spirit and drive of an organization have far more to do with its relative achievements than do technological or economic resources, organizational structure, innovation and timing.

The course of business shapes public opinion.

Decisions should be based on facts, objectively considered.

Leading fosters a working atmosphere that stimulates an open exchange of ideas and fosters dissent. People should show a genuine concern for one another and treat one another with fairness, as peers and friends. With such an atmosphere it should be a pleasure to come to work.