Change is not overcoming inertia as much as it is redirecting, guiding, tweaking what already is and what has already happened. We must believe that we can make choices and that those choices can alter the future.

What are you doing at the moment? How does that compare to your competitors? What do you want to achieve? How can you create something people want?

Strategy and culture should have breakfast together.

Whenever a maker and a thinker get together, really cool stuff happens.

The real heart of strategy is the strategist.

Strategy is not a solo sport, even if you're the CEO.

Strategy is about shaping the future.