Looks do count. Deliver visually stunning merchandising. Engage at the point of sale. Help consumers shop with their eyes.
Michael J. SilversteinTake giant leaps. Too many companies are into incremental innovation. The only thing that moves markets is violent turns. Major differences. Don't get caught in the trap of small steps.
Michael J. SilversteinOur most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.
Michael J. SilversteinI admire many entrepreneurs. They bring energy, excitement, youthful enthusiasm. What they lack in process, they make up for in gumption.
Michael J. SilversteinOwn one idea. Complete it. Map the current model of purchase and usage. Change how it is done so at least some part of the market uses only your product. Extend from that core user to a much broader universe. Describe your concept in a very short, "six-word story" - a la Ernest Hemingway: "For sale: baby shoes, never worn."
Michael J. Silverstein