A satisfied customer is the best business strategy of all.

It's important for you to understand that stock and bonds go up-and they go down. You need to be comfortable with that fact.

All of us live at the feeling level, and our feelings are in large part a result of the way we perceive things. You observe or are told something, you interpret it, and only then do you have a reaction at the feeling level. The point is that feeling is preceded by perception, and all of us are capable of controlling our interpretation [the associations and assumptions] of what we see. If we can control our interpretation, then it logically follows that we can exercise some control over our feelings as well.

The most important key to successful investing can be summed up in just two words-asset allocation.

The ultimate goal of a more effective and efficient life is to provide you with enough time to enjoy some of it.

We know that by simply changing our allocation between stocks and bonds, we can lessen the amount of volatility in our portfolio until we reach our comfortable sleep level.

As for worrying about what other people might think - forget it. They aren't concerned about yours. They're too busy worrying about what you and other people think of theirs.