In Joel's view, that reformation begins with people going o the trouble and expense of buying directly from farmers they know - "relationship marketing," as he calls it. He believes the only meaningful guarantee of integrity is when buyers and sellers can look one another in the eye, something few of us ever take the trouble to do. "Don't you find it odd that people will put more work into choosing their mechanic or house contractor than they will into choosing the person who grows their food?"
Michael PollanI realize that at a certain point if we're going to change our food system, it's going to be the next generation that's going to be critical. This generation is very interested in food issues, very concerned about things like animal welfare and the impact of the food system on the environment.
Michael PollanI think that the American diet is a very large part of the reason we're spending 2.3 trillion dollar per year on health care in this country. 75% of that money goes to treat chronic diseases, preventable chronic diseases, most of those are linked to diet.
Michael PollanIt's really important for your health, because you will never use as much salt and fat and sugar as a corporation will use cooking for you.
Michael PollanAnother thing cooking is, or can be, is a way to honor the things we're eating, the animals and plants and fungi that have been sacrificed to gratify our needs and desires, as well as the places and the people that produced them. Cooks have their ways of saying grace too... Cooking something thoughtfully is a way to celebrate both that species and our relation to it.
Michael Pollan