So what'll happen is there'll be some very good cinema experiences are going to see 3D where you have to pay more. And there'll be some bad experiences of going to see movies in 3D. And I just hope that this kind of gold rush mentality doesn't kill what could actually be something that really, really benefits the industry.
Neal H. MoritzI think that when audiences find a movie that they don't expect to like, it adds great word of mouth.
Neal H. MoritzI think certain movies are right for 3D. I think certain movies are not right for 3D. And I think the specialness of 3D will be worn off if every movie becomes 3D.
Neal H. MoritzI think the combination of action and the combination of comedy are two really, really good genres to meld together.
Neal H. MoritzIf I was one of the leaders...if I was just a leader of one of these studios what I would do is I would go to all my cohorts who run other studios and say let's make a deal. Let's each of us make three 3D movies a year or whatever the number is. Let's not take every movie and make it a 3D movie. Let's take our three tentpoles or whatever movie it is so you have a specialness to it.
Neal H. Moritz