Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much money is because the markets have dictated that they get that money, and the fact that they endorse our products allows us to sell more products and create more jobs.

Nike is a marketing-oriented company, and the product is our most important marketing tool.

I truly believe the American consumer doesn’t want to buy products made under abusive conditions.

Play by the rules, but be ferocious.

We used to think that everything started in the lab. Now we realize that everything spins off the consumer.

Meeting sports athletes that are the best in the world is a thrill to this day.

I'm Phil Knight, and I don't believe in advertising.