The more widely you can spread this notion of achieving ROI by preserving and improving ecosystems, the better.
Ramez NaamWhen you're managing a large number of people, you learn that incentives matter tremendously. You really want people to be rewarded for doing the right thing for the customers and the organization.
Ramez NaamYou have to be able to generate usable energy without greenhouse gas emissions and you have to be able to do it cheaply if you want people to choose that approach.
Ramez NaamThat, to me, is a kind of brilliant environmental ju-jitsu - using the energy of the market and the profit-motive to get businesses to invest in preserving and improving natural systems.
Ramez NaamJust like you could dump oil into the Cuyahoga in the 60s and let someone else foot the bill, today you can pump CO2 into the atmosphere and let the whole world foot the bill.
Ramez NaamPlaying God is actually the highest expression of human nature. The urges to improve ourselves, to master our environment, and to set our children on the best path possible have been the fundamental driving forces of all of human history. Without these urges to ‘play God’, the world as we know it wouldn’t exist today.
Ramez Naam