Our aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator.
You must perfect every fundamental of your business if you expect it to perform well.
It requires a certain kind of mind to see beauty in a hamburger bun.
None of Us is as Good as All of Us.
The first dollar is the most you will get if you don't love what you are doing.
If you do it first class and you don't compromise values, and you don't compromise quality, and you don't compromise service, and you don't compromise cleanliness, then everybody else who is the competitor has got to play catch-up.