It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer.

Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic.

I alienated the automotive industry by saying that cars should be lightweight and compact.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

It all must start with an inspired, spontaneous idea.

A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.