The freedom I give myself for the business is in deciding to take part in the Paris collections, but also having other retail strategies that are unlike anybody else's. Not necessarily going into malls, doing the business my own way - having different brands to cover different concepts, to be able to have the cash flow to carry on.
Rei KawakuboI don't feel too excited about fashion today People just want cheap fast clothes and are happy to look like everyone else
Rei KawakuboIf you have total freedom to design, you won't get anything interesting. So I give myself restraints in order to kind of push myself through, to create something new. It's the torture that I give myself, the pain and the struggle that I go through. So it's self-given, but that's the only way, I think, to make a strong, good new creation.
Rei KawakuboNot only in the creative world but also in the sports world. The most successful achievers in sports are people that are really driven and have that spirit of hunger.
Rei Kawakubo