They [candidates] say, "I don't want to say anything controversial." And so nobody covers them. Then they blame the journalists, saying "Why don't they write down what I said?" In congressional races, 90 percent of the time the answer is, "Because you are boring and you don't have anything that makes me interested in listening to you. Why the heck should somebody write it down? There's nothing here worth hearing."
Roger AilesTake the [1980] Jimmy Carter-Ronald Reagan debate. Carter kept trying to imply that somehow Ronald Reagan was going to push the button, or was irresponsible with nuclear war. You might have been able to make the case that Carter was responsible. But it's very tough when you see a person with Reagan's nice-guy persona up there to believe this guy somehow wants nuclear war, that he somehow wants to antagonize the Russians into an attack. It's just not credible; it doesn't cut with what all your other senses are telling you.
Roger AilesIf you have a choice between qualifications and personal qualities when it comes to hiring people, go with personal qualities. You can teach them the job.
Roger AilesDon't back off on traditional values. It's important to show respect and tolerance for others, but they must show the same respect for your values. Tolerance is a two-way street.
Roger AilesI can't stand cruel people. And if I see people doing something mean to somebody else just to make themselves feel important, it really gets me mad.
Roger Ailes