Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.
Seth GodinChoices lead to habits. Habits become talents. Talents are labeled gifts. Youโre not born this way, you get this way.
Seth GodinYou dont need to convince everyone. All you need to do is motivate people who choose to follow you.
Seth GodinInstead of working hard to keep their share of a shrinking pie, or working even harder to make sure the industry stays as is, I think the most essential thing legacy book industry players can do is set up independent ventures with great people and little interference and work really hard to put themselves out of business by starting at the bottom, not by reinforcing the top.
Seth Godin